Independent practice / United Kingdom
Sam Button
Brand & Digital Designer
I create brands, systems and digital experiences that help organisations communicate clearly and connect with their audiences.
Selected Work
01 — MEI Case Study
Translating an externally developed identity into an accessible, durable and expressive system of real-world communications.
Brand Designer/Sole in-house designer
Brand implementation · Design systems · Motion · Accessibility
02 — MEI Building a brand governance system
Building the governance, guidance and accessible standards needed to embed a new identity consistently across a complex organisation.
Brand & digital design
Brand governance · Design systems · Guidelines · Templates · Knowledge transfer
03 — GoodDeed Case Study
Designing a more accessible way to give your skills, not just your money
Independent designer
UX Research · Product Design · UI Design · Brand Identity
04 — Bellatelier Case Study
Creating a refined identity for a bespoke maker, balancing traditional craftsmanship with a confident, contemporary sense of heritage.
Brand designer
Brand identity · Strategy · Art direction
05 — Haptic Reminders Research Study
Exploring haptic technology as an accessible prompt for people living with memory impairment
UX Research · Concept Development
UX Research · Inclusive Design · Interaction Design · Concept Development
A considered practice
Clarity has a visual language.
With more than a decade of experience across brand, UX, digital design, motion and design systems, I turn complex organisational needs into coherent visual systems — in-house, independently, and in close collaboration with specialist teams.
Start a conversation
Let’s make something clearer.